Built for Businesses
That Don't Want to Stand Still
Adapt. Brand Consultants
Born in Bangkok in 2021, we’re a brand consultancy that helps ambitious businesses break out, find their voice, and go to market with purpose and impact.
Our Story
Founded by Paul Emmerson, a long-time agency strategist and marketing lead, Adapt set out to do things differently: smarter, sharper, and geared for growth.
Two years later, Sara Lemos joined the adventure, bringing deep digital media expertise and an evangelical knowledge of AI systems.
We hate parity. It’s boring. It fills discount bins and traps businesses in a race to the bottom.
We help brands break out, find their voice, sharpen their story, and go to market with purpose and impact.
Sometimes that means refreshing a brand that’s lost its edge. Other times, it’s building something from scratch.
.
Our Results-Driven Approach
We blend human-led strategy, creativity, and analysis with customized AI tools, delivering speed, precision, and the power to evolve campaigns in real time.
Human-Led Strategy
Big-picture thinking and strategic insight that only comes from experienced humans who understand markets, psychology, and business dynamics.
AI-Powered Precision
Custom AI tools that enhance our capabilities, providing speed, data analysis, and the ability to adapt campaigns in real-time for maximum impact.
Results Focused
This combination helps brands move fast, scale up, and stand out in competitive markets while staying true to their core purpose.
Paul Emmerson
Founder & Strategic Lead
Long-time agency strategist and marketing lead with a passion for helping businesses break through parity and find their unique market position. Paul founded Adapt with a vision to do things differently: smarter, sharper, and geared for sustainable growth.
Sara Lemos
Digital Innovation Lead
Digital media expert and AI evangelist who joined the Adapt adventure in 2023. Sara brings cutting-edge knowledge of AI systems and digital platforms, helping brands leverage technology for competitive advantage and scalable growth.
Our Values
We’re lucky to work with an incredible crew of creatives, analysts, media planners, and designers—a team that cares just as much about your business as you do.
MOVE FAST
Speed matters in today’s market. We help brands adapt quickly to opportunities and challenges.
SCALE UP
Every strategy is built for growth, designed to take your business to the next level sustainably.
STAND OUT
We hate parity. Our job is to help you break free from the crowd and own your unique space.
THANK BIGGER
We’re here for the ones looking ahead, thinking bigger, and brave enough to challenge the status quo.
ADAPT TO SURVIVE
Ready to Shake Things Up?
If you’re ready to challenge the status quo—even just a little—we’d love to help you adapt. Thanks for stopping by. We’d love to hear from you.